Q5. How did you attract/address you audience?
There were many ways in which we aimed to address and attract our target audience. These methods were shown through the use of camera, sound (music, non diegetic sound, and diegetic sound), costume, hair and make up, lighting and effects.
There are many ways in which camera angles and type of shot have been used. For example, in the beginning we begin with a pan of the set. This immediately introduces the audience to the main location where the most important part of the story takes place. Straight away the audience are engaged as there is a lot for them to take in due to the set design and they want to know what is happening. There are many articles posted all over the wall and various sinister writing written everywhere. Such as ‘Happy Family’ covered in a red cross, and ‘Murder’ outlined in red. As this is an unusual setting the audience will be intrigued to find out more about it, especially as it is the first shot they see.
Another shot they see is a close up of a picture which has been stuck onto a wall. This is telling the audience that these characters are involved in the film as they are the first people that have been shown. Also, a close up of other pictures showing the main characters Nicholas tells the audience that he is the main character as he has appeared more than others on more than one picture. This immediately engages the audience as they are establishing the main characters straight away. Also by showing a close up, the audience are being shown a detailed image of the characters which makes them feel closer to them and makes the shot slightly more personal. It may also feel like the shot is invading their personal space as the audience may not feel comfortable that the image is so close to them.
Another shot is a birds’ eye view of the phone when it is ringing. This is giving the audience a clear understanding of what the shot is showing as it shows them from an angle of which they feel they have authority to. They feel as if they are looking down on the phone thus giving them a sense of power to the shot which may perhaps carry on slightly throughout the film. As this gives them a sense of power to the shot it will lead to them feeling closer to the film and its characters. Also, this is when we first see the girlfriends name appear. The audience are unaware of her name and are therefore left wondering who she is.
Another shot is when the audience are shown an extreme close up of the characters eye when he realises there is someone watching him. As this shot is so close the audience almost feel as if they are in the characters situation and it allows them to try to understand the position Nicholas is in therefore making them feel closer to him as well as showing extreme emotion. Also, by showing this as our final shot before the title of our film is shown leaves the audience in suspense as they want to watch on to find out why Nicholas is in that situation and what the rest of the narrative is about.
Another way in which we attract the audience attention is through the use of sound. There isn’t much dialogue throughout our opening sequence. this is because we thought that the less dialogue we use the more interested the audience will become as they will not be getting the full picture through the opening sequence. Therefore they will be left in suspense wanting to know more. We have used music throughout our opening sequence, we thought this adds more interest instead of having nothing. It keeps our audience interested as the music may interest them keeping them engaged for longer and not bored. An example of a non diegetic sound we used was when our shots quick cut into the other. As they cut we added the sound effect of ‘Boom. Boom. Boom.’ This adds to the tension created in the shot as it creates the element of ‘thrill’, not knowing what is coming next. This attracts the audience’s attention as it keeps them interested and wanting to come out of the suspense to see what is coming next. A way in which we used diegetic sound was the dialogue. We used dialogue from the past of events that have happened before Nicholas found himself in this situation. E.g. ‘I told you its over and I ain’t havin’ no baby!’ said by Nicholas. Through this dialogue the audience are not told the narrative and are not explained as to why Nicholas is in that situation. However, they are given clues about events that have happened in the past which have lead to this situation. Therefore, by only giving them a clue about the past they want to continue watching to find out more which thus keeps their attention focused.
Another way in which we attracted the audience attention was through the use of costume. The only character we see who is directly on screen is Nicholas. He is wearing black combat trousers, a stripy hooded top and black trainers. By putting him in this costume not only expresses his character but relates to stereotypical boys in today’s society. This is because the costume of which Nicholas is wearing is a typical costume you are likely to see teenage boys wearing in today’s culture. Also, his costume contains mainly dark colours which adds the mysterious effect. This will add mystery to not just the character but the film itself leaving the audience engaged and wanting to know more about the mysterious side of the narrative.
Another way in which the audience are attracted is through the use of colour. The main colour lighting that has been shown throughout the opening sequence is red (along with white). The red acts as a spotlight which is shined directly onto the character lying on the floor. The colour red can be connoted as to meaning many things. It can represent love, anger, danger, violence and blood. These are all themes throughout our narrative. This will attract the audience as it represents many things which will interest them as it shows that our film does not simply have one theme throughout it but it has many. Also, the colour red is an unusual light to see anywhere therefore by using it we are attracting the audiences’ attention further due to how unique and different it is.
One final way in which we attract the audience’s attention is due to transitions which are used in the editing process. For example, we have used fades. This is so that every time a shot changes into another a fade is used to change it into the next shot. This makes the sequence look smooth and also attract attention as it is different rather than simply cutting into the next shot.
The themes we have chosen are romance, thriller and action. I think this is a good range of themes as it is a wide variety. The audience are likely to be able to relate to at least one of the themes that we have used. For example, for romance some of the audience may understand as they may have been in a similar situation or a situation involving romance.
Heena
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